– William Shakespeare
Alexandra Lashner (née Blessing) is a creative, curious and passionate Account Executive at Frank Advertising. For most of her pre-teen and teenage years, Alexandra thought she wanted to be an interior designer. Though it wasn’t the right path, she still found her way back to the industry by working on the business side at a public relations and marketing agency specializing in the kitchen, bath, design and tabletop industries. Her current role perfectly blends her writing, pitching and creative skills with home décor and lifestyle interests.
You can often find Alexandra working on the perfect angle to pitch her clients, orchestrating influencer/celebrity marketing and TV partnerships, designing graphics in Canva, reading fun topics like consumer buying trends and color psychology, and touching every glossy magazine she can get her hands on. Alexandra has placed her clients in industry verticals like Kitchen & Bath Business, Kitchen & Bath Design News and The Retail Observer, and in consumer-oriented media channels such as HBO Max, Southern Living, Better Homes & Gardens and HGTV.
Previously, Alexandra Lashner was a brand strategist within the VIP department at BrandYourself, an online reputation management company that helps people control their online presence. She managed a portfolio worth $23-25k per year for roughly ten high-profile clients from various industries such as marketing, entertainment, real estate and more. Alexandra was responsible for developing the campaign brand, the strategy, maintaining the overall relationship with the client, and oversight of all campaign aspects such as websites, blogs, social media posts, and thought leadership pieces from other team members. Most notably, Alexandra has placed her clients in popular news outlets like Forbes, Entrepreneur, VentureBeat and Fast Company, and negotiated a monthly column in Psychology Today.
Additionally, Alexandra Lashner worked as a digital account manager in the Concierge department of BrandYourself. In the role, she managed online reputations for about 15 clients by writing and posting SEO-friendly blogs, managing client websites, and crafting social media content. She brought on an additional $10k in revenue via client referrals and add-ons while successfully managing her client portfolio worth $10-12k per year.
Alexandra Lashner graduated cum laude from Millersville University in Lancaster, Pennsylvania. She holds a Bachelor’s Degree in Speech Communications with an option in public relations and a minor in psychology. She is an alum of PRSSA, Phi Sigma Pi and Her Campus — which she misses the most from her college experience.
Alexandra now resides in Bensalem, Pennsylvania with her loving husband, Jason, and her lively cats, Nola (named for New Orleans, Louisiana) and Benny. When she’s not working, Alexandra enjoys painting her nails as a form of self-care, flipping through lifestyle magazines, watching her favorite YouTubers, hanging out at bars with friends, catching up on shows with her husband and writing. She is a blogger for Visit Bucks County, and she’s been featured in The Wall Street Journal, Bloomberg Businessweek, The Smart Wallet, Money and Databox.