Frank Advertising; Cranbury, New Jersey

Account Executive | September 2020 – Present
Assistant Account Executive | July 2019 – September 2020
  • Write, schedule, analyze and monitor content for three clients across 10 social media accounts (Facebook, Twitter, Pinterest, Instagram and LinkedIn)
  • Use analytics to increase follower reach and engagement on social media outlets
  • Prepare monthly content calendars for all clients
  • Provide monthly updates and quarterly reports and to clients about progress
  • Design paid ads for clients using Canva
  • Manage monthly paid social media marketing initiatives
  • Curate and design email marketing content
  • Coordinate and manage influencer marketing initiates
  • Write and proof blogs/press releases
  • Special event and trade show coordination and support
  • Pitch new products and story ideas to editors
  • Manage influencer marketing activities
  • Assist with media planning
  • Clients represented: Atlas Homewares, BLANCO, Pulp Studio
  • Past clients represented: TilesDirect.net, Poggenpohl

Visit Bucks County; Bensalem, Pennsylvania

Blogger | August 2019 – Present
  • Write about one 500-word blog post each month for the “From the Locals” section.

Xenoil, LLC; Southampton, Pennsylvania

Freelancer | October 2019 – Present

• Responsible for website redesign and website management
• Implement and analyze SEO strategies
• Social media management for Twitter, LinkedIn and Facebook
• Biography and blog writing
• PR as needed

White Good; Lancaster, Pennsylvania

Public Relations | February 2019 – May 2019
  • Monitored editorial and content calendars
  • Clipped print and digital client coverage
  • Responsible for reactive and proactive interaction with media
  • Developed research materials to meet client objectives
  • Clients represented: KBIS, NKBA, NKBA Insiders, Kalamazoo Outdoor Gourmet, Living in Place Institute (LIPI)

BrandYourself; Lancaster, Pennsylvania

VIP Brand Strategist | February 2018 – February 2019
  • Managed online reputations for about ten high-profile clients from a variety of industries by developing, executing, and adapting effective monthly strategies for VIP clients on time and within budget
  • Worked in coordination with senior brand strategists, writers, social media specialists, and web designers to develop the campaign brand and strategy
  • Managed the overall relationship with the client and oversight of all campaign aspects such as blogs, thought leadership pieces, and social media posts.
  • Responsible for pitching and placing client thought leadership content in third-party publications (placed clients in outlets such as Forbes and Entrepreneur)
  • Organized and ran kickoff calls
  • Implemented, delegated, and maintained weekly and monthly deliverables within Basecamp to help achieve client goals
  • Oversaw a client portfolio worth 23-25k per year
  • Weekly client correspondence and monthly reports that highlight campaign progress and analytics
Digital Account Manager | December 2016 – February 2018
  • Developed, strategized and executed brand management and/or negative suppression campaigns
  • Managed online reputations for about 15 high-profile clients from a variety of industries by writing SEO-friendly blogs and creating content for roughly 20 social media profiles per client
  • Set a precedent for the company by spearheading and/or participating in internal company processes (ex: client identification sheet, image suppression campaigns, Spanish-language campaigns)
  • Managed a client portfolio worth 10-12k per year
  • Brought on an additional 10k for the company via client referrals and add-ons
  • Provided monthly reports and updates to clients about their campaign progress
Freelance Writer | August 2016 – November 2016
  • Researched and wrote one 500-700 word article per week for high-profile clients involved in the real estate, food, finance, entrepreneurship and science fields.

Bravo Group, Inc.; Harrisburg, Pennsylvania

PR Intern | September 2016 – November 2016
  • Developed research materials such as social media audits to meet client objectives
  • Wrote and pitched news releases and media alerts to meet client objectives (one client was featured in the York Dispatch and the local FOX affiliate)
  • Gathered daily news clips for clients and monitor outlets accordingly
  • Assisted with special events and appropriate meetings
  • Contributed weekly to the intern blog

I Hate Goodbyes
Blog Post

Revolution Communication, a Millersville University Student-Run Public Relations Agency; Millersville, Pennsylvania

Creative Director | January 2016 – May 2016
  • Developed graphic material for client; created new organization logo and branding materials
  • Produced graphic material for agency; created final presentation, agency logo and materials
  • Responsible for formatting plan book using appropriate headings, subheadings, spacing and fonts
  • Maintained and organized all plan book materials in Google Drive

2016 Keystone Award Winners
Student Category

Revolution Communication Planbook – Millersville University; Public Relations Campaigns Spring 2016 ©

Her Campus Media; Millersville, Pennsylvania

Editor-in-Chief, Millersville Chapter | September 2013 – May 2016
  • Increased website traffic by about 8,000 views per week; utilized Pinterest to drive traffic to articles (one pin generated about 750,000 impressions and 55,000 article views)
  • Brought chapter to be in the top performing 15% of chapters according to Her Campus National
  • Utilized social listening tools to gain insights about audience interests and optimized editorial content
  • Tracked, analyzed metrics and generated social media reports to drive insights and traffic
  • Used Google Analytics and SEO to develop social media and content marketing strategy
  • Used Drupal to edit content to upload daily on website; used AP Style and proper formatting
  • Recruited and managed a team of 20+ contributors; conducted meetings
  • Responded to troubleshooting and brainstorming emails from team members
  • Communicated with Her Campus National weekly

Made in Millersville; Millersville, Pennsylvania

Social Media Marketing Coordinator | March 2016 – April 2016
  • Developed and implemented social media awareness and promotion campaign for an annual event (Using audience insights, a Facebook post generated 1,000 organic 
  • Wrote, scheduled, analyzed and monitored content on social media outlets (A Facebook
  • Live video generated 2,000 organic views in two days)
  • Composed a guide book about best social media practices for future coordinators
  • Designed graphic content using InDesign and Canva
Made in Millersville Social Media Planbook

On-Line Publishers; Columbia, Pennsylvania

Business Intern | January 2016 – April 2016
  • Maintained active presence on two social media platforms for six social media accounts
  • Used analytics to increase follower reach and engagement on social media outlets
  • Composed a social media guide book about best practices for future interns
  • Monitored user-generated comments and elevated social media posts to appropriate staff
  • Prepared content calendars and posted content to encourage audience participation
  • Used InDesign to create graphics to post on social media outlets

Millersville University, Office of Communications; Millersville, Pennsylvania

Communications Intern | August 2014 – May 2015
  • Wrote and proofed articles/news releases; use of AP Style, check for accuracy and grammar (wrote about four news releases per week)
  • Interviewed Millersville University staff and students for news releases/articles
  • media analysis of Millersville University using Lexis/Nexis
  • Conducted research using online tools
  • Monitored Millersville University social media outlets
Press Coverage