Résumé
Frank Advertising; Cranbury, New Jersey
Account Executive | September 2020 – Present
Assistant Account Executive | July 2019 – September 2020
- Write, schedule, analyze and monitor content for three clients across 10 social media accounts (Facebook, Twitter, Pinterest, Instagram and LinkedIn)
- Use analytics to increase follower reach and engagement on social media outlets
- Prepare monthly content calendars for all clients
- Provide monthly updates and quarterly reports and to clients about progress
- Design paid ads for clients using Canva
- Manage monthly paid social media marketing initiatives
- Curate and design email marketing content
- Coordinate and manage influencer marketing initiates
- Write and proof blogs/press releases
- Special event and trade show coordination and support
- Pitch new products and story ideas to editors
- Manage influencer marketing activities
- Assist with media planning
- Clients represented: Atlas Homewares, BLANCO
- Past clients represented: TilesDirect.net, Poggenpohl
Visit Bucks County; Bensalem, Pennsylvania
Blogger | August 2019 – Present
- Write about one 500-word blog post each month for the “From the Locals” section.
Xenoil, LLC; Southampton, Pennsylvania
Freelancer | October 2019 – Present
• Responsible for website redesign and website management
• Implement and analyze SEO strategies
• Social media management for Twitter, LinkedIn and Facebook
• Biography and blog writing
• PR as needed
White Good; Lancaster, Pennsylvania
Public Relations | February 2019 – May 2019
- Monitored editorial and content calendars
- Clipped print and digital client coverage
- Responsible for reactive and proactive interaction with media
- Developed research materials to meet client objectives
- Clients represented: KBIS, NKBA, NKBA Insiders, Kalamazoo Outdoor Gourmet, Living in Place Institute (LIPI)
BrandYourself; Lancaster, Pennsylvania
VIP Brand Strategist | February 2018 – February 2019
- Managed online reputations for about ten high-profile clients from a variety of industries by developing, executing, and adapting effective monthly strategies for VIP clients on time and within budget
- Worked in coordination with senior brand strategists, writers, social media specialists, and web designers to develop the campaign brand and strategy
- Managed the overall relationship with the client and oversight of all campaign aspects such as blogs, thought leadership pieces, and social media posts.
- Responsible for pitching and placing client thought leadership content in third-party publications (placed clients in outlets such as Forbes and Entrepreneur)
- Organized and ran kickoff calls
- Implemented, delegated, and maintained weekly and monthly deliverables within Basecamp to help achieve client goals
- Oversaw a client portfolio worth 23-25k per year
- Weekly client correspondence and monthly reports that highlight campaign progress and analytics
Digital Account Manager | December 2016 – February 2018
- Developed, strategized and executed brand management and/or negative suppression campaigns
- Managed online reputations for about 15 high-profile clients from a variety of industries by writing SEO-friendly blogs and creating content for roughly 20 social media profiles per client
- Set a precedent for the company by spearheading and/or participating in internal company processes (ex: client identification sheet, image suppression campaigns, Spanish-language campaigns)
- Managed a client portfolio worth 10-12k per year
- Brought on an additional 10k for the company via client referrals and add-ons
- Provided monthly reports and updates to clients about their campaign progress
Freelance Writer | August 2016 – November 2016
- Researched and wrote one 500-700 word article per week for high-profile clients involved in the real estate, food, finance, entrepreneurship and science fields.
Bravo Group, Inc.; Harrisburg, Pennsylvania
PR Intern | September 2016 – November 2016
- Developed research materials such as social media audits to meet client objectives
- Wrote and pitched news releases and media alerts to meet client objectives (one client was featured in the York Dispatch and the local FOX affiliate)
- Gathered daily news clips for clients and monitor outlets accordingly
- Assisted with special events and appropriate meetings
- Contributed weekly to the intern blog
Water, Water Everywhere
Blog Post
I Hate Goodbyes
Blog Post
Revolution Communication, a Millersville University Student-Run Public Relations Agency; Millersville, Pennsylvania
Creative Director | January 2016 – May 2016
- Developed graphic material for client; created new organization logo and branding materials
- Produced graphic material for agency; created final presentation, agency logo and materials
- Responsible for formatting plan book using appropriate headings, subheadings, spacing and fonts
- Maintained and organized all plan book materials in Google Drive
2016 Keystone Award Winners
Student Category
Her Campus Media; Millersville, Pennsylvania
Editor-in-Chief, Millersville Chapter | September 2013 – May 2016
- Increased website traffic by about 8,000 views per week; utilized Pinterest to drive traffic to articles (one pin generated about 750,000 impressions and 55,000 article views)
- Brought chapter to be in the top performing 15% of chapters according to Her Campus National
- Utilized social listening tools to gain insights about audience interests and optimized editorial content
- Tracked, analyzed metrics and generated social media reports to drive insights and traffic
- Used Google Analytics and SEO to develop social media and content marketing strategy
- Used Drupal to edit content to upload daily on website; used AP Style and proper formatting
- Recruited and managed a team of 20+ contributors; conducted meetings
- Responded to troubleshooting and brainstorming emails from team members
- Communicated with Her Campus National weekly
Halcyon – Ellie Goulding
Blog Post
Made in Millersville; Millersville, Pennsylvania
Social Media Marketing Coordinator | March 2016 – April 2016
- Developed and implemented social media awareness and promotion campaign for an annual event (Using audience insights, a Facebook post generated 1,000 organic
- Wrote, scheduled, analyzed and monitored content on social media outlets (A Facebook
- Live video generated 2,000 organic views in two days)
- Composed a guide book about best social media practices for future coordinators
- Designed graphic content using InDesign and Canva
On-Line Publishers; Columbia, Pennsylvania
Business Intern | January 2016 – April 2016
- Maintained active presence on two social media platforms for six social media accounts
- Used analytics to increase follower reach and engagement on social media outlets
- Composed a social media guide book about best practices for future interns
- Monitored user-generated comments and elevated social media posts to appropriate staff
- Prepared content calendars and posted content to encourage audience participation
- Used InDesign to create graphics to post on social media outlets
Millersville University, Office of Communications; Millersville, Pennsylvania
Communications Intern | August 2014 – May 2015
- Wrote and proofed articles/news releases; use of AP Style, check for accuracy and grammar (wrote about four news releases per week)
- Interviewed Millersville University staff and students for news releases/articles
- media analysis of Millersville University using Lexis/Nexis
- Conducted research using online tools
- Monitored Millersville University social media outlets
3-D Company Created on Campus
Press Release
STEM Programs First in State to Get Endorsement
Press Release
Millersville Student Wins National Mathematics Award
Press Release
